About

My name is Jack Roizental I’m a Designer and Creative Director specializing in Brand, 3D, and Type design from Caracas, Venezuela.

In my work I constantly try to balance intuition and intention.

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Currently ︎︎︎

Magic Leap
Lead Designer, Brand

Binaurale
Creative Director

Previously ︎︎︎

Pentagram
Senior Designer
Paula Scher’s Team

Area of Practice
Freelance Design

Studio Institute
Freelance Motion

Moving Image & Content
Freelance Design

River App
Freelance Motion

Marine Lane
Graphic Designer

11

Type Design

Hofmann Light

A typeface in progress

Last Updated Jul 2020

HOFMANN is a typeface in progress started as part of my thesis project at the School of Visual Arts (SVA)[2020]. Albert Hofmann was a Swiss chemist best known for being the first person to synthesize, ingest, and learn of the psychedelic effects of Lysergic Acid Diethylamide (LSD)[1943].

Characteristics

Low x-height
Straightened counters

Flat terminals
Angled ascenders & descenders