YoungArts identifies the most accomplished young artists and provides them with development opportunities throughout their careers. Pentagram designed a bold and contemporary visual identity that captures their spirit and mission.
The new identity uses Degular as its main typeface, and centers on a wordmark held by a set of brackets, a graphic motif that conveys what is special about the foundation—that it identifies a select group of emerging artists, brings them into a diverse and dynamic community, and stays with them as a support system throughout their artistic lives.
Partner: Paula Scher
Senior Deisgners: Emily Atwood, Jack Roizental